How to encourage engagement in your Facebook group

There are over 1.94 billion monthly active Facebook users worldwide, you can therefore almost guarantee that there are going to be more than a handful of people who have similar interests to you. What better way to bring everyone together than in a Facebook group? But how do you keep them engaged and motivated? Here are some tips I have been noting over the last year:

  • ?  Group rules – to avoid it becoming a continuous stream of irrelevant content, advertisements or horrendously spelt ‘motivational’ messages have some guidelines on what members can and can’t post
  • ?  Send personal welcome messages, find out how members found the group and what they hope to get from it – that way you can see what you need to be doing to keep the content relevant
  • ?  Respond to posts – don’t leave members talking to themselves
  • ?  Ask for member’s feedback and opinions on products, images or the evolution of the group. You’ll never please everyone, but it’s important members feel valued and involved.
  • ?  Mention your group everywhere you can, but mix up your spiel. You never know who might want to join
  • ?  Have a brand early on – for example, a group hashtag, logo or motto
  • ?  Use ‘we’ as opposed to ‘I’, so the group becomes about the community within, and not about you and them
  • ?  Follow up – if someone’s shared something with the group, diarise to follow up to see how they’re getting on
  • ?  Competitions are a great way to get everyone involved and a further way to promote your group. Be sure to check out Facebook’s rules on competitions first though, as they might surprise you
  • ?  Focus days – for example, in a group I run, I have ‘Motivational Monday’ where members share what’s worked for them and what hasn’t. Great for sharing or gathering tips – and often provides great content for blogs too!
  • ?  Facebook live videos – if you haven’t got anything video’able to share, don’t waste time finding something, but if you have, it’s a great way for the members to see you, see you’re human, just like them

 

As with any plan, keep at it, but don’t be afraid to make changes if something isn’t ‘quite’ working

 

 

 

Catherine F Gladwyn

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